中文字幕无线码一区网站地图 --> Robust brings 15L bottled water into the field of quality life consumption again - 惠州双叶中文字幕无线码一区包装设备有限公司
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Robust brings 15L bottled water into the field of quality life consumption again

Issuing time:2019-08-20 19:23

In the past few years, the leading brand of bottled water and lactic acid bacteria, Robust, has rarely appeared in the public eye in advertising or news. With the return of Danone Group from France two years ago, Robust began to plan the layout of the drinking water market. In 2019, the first flagship product will be launched on the occasion of the brand's 30th anniversary, with the launch of a disposable 15L bottled water.


Mr. Guo Weipeng, Chairman of the Guangdong Bottled Drinking Water Industry Association, and Mr. Dai Changfang, Chairman of the Guangdong Food Safety Association, attended the new product launch.


Disposable bottled water is becoming mainstream


According to the data, the turnover of the barrel water market is expected to reach 90 billion in 2019, and disposable packaging is gradually becoming the mainstream choice for home users. According to the brand, the first major product to be returned to the market this time is to choose bottled water, which is precisely the huge demand potential of this market and the pain points of users in this area. In recent years, there has been an endless stream of negative news in the barreled water industry. Water quality issues and bucket circulation issues have become consumer concerns and concerns, as well as key issues in barreled water quality. The bad practices of some bottled water enterprises not only disrupted the order of the bottled water market, but also exposed the problems existing in the bottled water. As a result, more and more manufacturers have begun to transform and produce disposable barrel water, which not only solves the problem of sanitation and safety, but also reduces the tedious procedures such as user deposits and return of barrels.


This new product is only a few months from the production line procurement to the product launch. In addition to the characteristics of the product itself, there are many aspects of humanized treatment. It is not difficult to see the degree of intention of Robust. The water industry plays a role of promotion and demonstration, and it will definitely reshuffle the overall large-packaged water market.


How much capacity is the golden ratio?


8 ~ 15L capacity bottled water is the mainstream in the market today. Each brand in the market has a layout. The planned goal is to use one week as the upper limit. In the end, each business has its own opinions. Robust said that this time, through in-depth analysis of the development trend of the large-packaged water market, it has seized on consumers' pursuit of fashion and self-identification and a pleasant water experience, and developed 15L of natural spring water. , The development of unique drinking water equipment supporting 15L products co-marketed, according to market data and reflection later, will expand more product lines with different capacities.

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