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Youwei Water Ordering Analysis: Trends of the Bottled Water Industry in 2019

Issuing time:2019-08-20 19:27

With the development of the economy, people's consumption level is getting higher and higher, and the requirements for food are getting higher and higher. Barreled water has a lot of categories and is easy to buy and drink. It has been recognized by many consumers and the market has developed rapidly.


According to statistics, in recent years, domestic barrel water production has continued to grow and the market is gradually expanding. In 2018, domestic barrel water sales exceeded 68 million tons (data from the China Merchants Industry Research Institute database) Water demand will exceed 70 million tons.


However, with the development of the industry, various misbranded water, unqualified water, "brand fake water", and "secondary pollution" of water stations have emerged. Nowadays, health is more and more valued by everyone. Some consumers have given up drinking water in buckets and chose "water purifiers" or directly boil water to drink. It is not that they really do not want to drink bottled water, but they do not know how to buy Assured barrel water. As the market continues to develop, the market will gradually eliminate chaotic small workshop-type barreled water producers, and consumers are more inclined to high-quality brands that can ensure the safety of drinking water.


With the development of the Internet today, a large number of Internet companies have emerged to change consumer habits, such as WeChat Pay, Alipay, takeaway platforms, Didi taxis, bike sharing and other Internet development pioneers. However, at present, the traditional model of barreled water is still used. The current consumption level is increasing year by year. When the street shop rents are rising, the water stations generally bid farewell to the street shops and gradually go to hidden places such as garages, back street stores, small coffers, and community houses As a place of business, the number of natural visitors is small and distribution management is chaotic. During the delivery process, when answering a call, you need to record the barreled water brand, barreled water quantity, consumer address, consumer phone, etc. that the consumer needs every time, forget the consumer address, missed order, delayed order, delivery error It is not uncommon for consumers to have a guaranteed consumption experience. The water station has a large workload and high cost, it is difficult to improve the quality of service, and it is difficult for the water company brand to effectively restrict the water station. Such a traditional model of barreled water, for consumers, the service quality is uneven, can not guarantee that barreled water is a genuine brand, negative news is common, and a large number of consumers give up drinking of barreled water.


At present, bottled water brand manufacturers still adopt the traditional wholesaler + water station business model. The end consumer is always in the hands of the water station. The market is fiercely competitive, and the water station can easily complete its brand change of selling barreled water. Therefore, In order to retain the current sales channels, barreled water brand manufacturers are difficult to improve the management and service level of water stations, resulting in differences in consumer experience and the inability to create their own brand service image.


We believe that in the future, the barreled water market will be upgraded due to consumer food safety consumption. Manufacturers of barreled water brands must not only play the role of a wholesaler, but also need to play the role of a manager. Water station, unified management and management, while providing brand credibility, modern management, reducing the cost of specific operation and distribution of water stations, standardizing the orderly development of the industry, in the irregularity of the barrel water industry, establish its own brand and enhance the company's Competitiveness.


With the continuous development of e-commerce, in the future, the concept of Internet + will continue to cover every corner of our lives. New orders with distinctive brand credibility, such as the own water ordering platform for bottled water brands, will gradually replace traditional Order by phone.


Establishing efficient logistics channels will relatively reduce logistics costs, and establish a comprehensive service system to provide products and services for the high-end drinking water market. Although the entry barriers are much higher, for those brands and enterprises with quality advantages, a blue ocean market. This is a trend in the development of the barrel water industry.


Therefore, for bottled water brand manufacturers, it is imminent that they hope to increase their future competitiveness in the market, establish their own brand image and services, and establish a set of Internet orders that can control the overall water station.


Summary:


The Internet has changed consumers, water stations are changing, and water companies cannot be changed. Taking advantage of this opportunity for change, companies can quickly achieve overtaking in corners, which is another way for the industry to reshuffle.


Establish communication channels with consumers, consolidate old channels, develop new channels, and realize a win-win ecological chain among enterprises, distribution stations and consumers.


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